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Giorgio Armani

What comes to your mind when you think of the word Armani? You can picture elegance, sophistication and yet simple designer wears that has enthralled many celebrities around the world. Armani fashion house was founded in 1975 by Giorgio Armani. Born in Piacenza in 1934, Armani started his career as a modest window dresser, but soon established himself as a well-known fashion designer. When you see celebrities walking the red carpet wearing a beautifully tailored and precisely cut evening gowns, you will not be surprised if they say that it’s an Armani.

Today, Armani has become a global brand. From clothing to jewellery to watches and cosmetics, Armani is one of the most popular brands worldwide. Armani’s first venture in the perfume industry was in 1981 with the launch of Giorgio by Giorgio Beverly Hills. However, this was not well associated to the brand name Armani, therefore did not do well in terms of income and sales.

The following year that is in 1982 a perfume simply called as Armani was released. This was a perfume for women which are now discontinued. Thereafter, Giorgio Armani launched many other successful perfumes under the signature Giorgio Armani label. The first perfume for men was released in 1984 called the Armani Eau Pour Homme which saw great success in the perfume industry.

Armani perfumes are known for its floral fragrant perfumes called the Gio and the Acqua Di Gio which brings out the elegance and sophistication in women and men. These perfumes have a perfect blend of fruity florals with the mesmerizing fragrance of green jasmine, gardenia and Egyptian hyacinth. They make perfect gifts for the woman you love and there is no doubt that she will absolutely adore you for that. These perfumes come in soft-edged square bottles which gives it an extra touch of elegance.

Giorgio Armani followed these perfumes with a marine fragrance cologne called the Aqua Di Gio Pour Homme. It is said that this fragrance was inspired by the isle of Pantelleria, which is one of the favorite vacation spots of Giorgio Armani.

The youthful Emporio Armani label introduced its duo fragrances labels in the form of  Emporio She and Emporio He. These fragrances started a new trend of duo perfumes for Armani. The next fragrance released was called the Armani Mania for women which had a full black appearance. It was often confused for a men’s cologne. This woody fragrance was quite popular but was short lived and was later discontinued.

Yet another duo fragrance from the Emporio Armani label was the Giorgio Armani White He and White She perfumes. It was introduced as a limited summer edition in the year 2001 but because of its wide popularity, these exciting and refreshing perfumes are available even today. Many other duo fragrances where released after the success of White He and She which include Night for Him and her, City Glam and Remix.

One of the most expensive perfumes under the Armani label was the Armani Prive range. The first unisex Prive fragrance called the Ambre Soie was designed exclusively for the elite class. Like all the other Prive range, Ambre Soie too had limited distribution. This expensive fragrance range includes Prive Bois d'Encens, Prive Eau de Jade, Prive Pierre de Lune, Prive Cuir Amethyste, Prive Eclat de Jasmine, Prive Rose Alexandrie and Prive Vetiver Babylone.

Since then Armani perfumes have released a wide range of fragrances for women and men among which Armani Sensi for women and Armani Code for men have had immense success. The latest Armani fragrance released in 2008 was the Emporia Armani Diamonds for Men and Women promoted by the famous celebrities Josh Harnett and Beyonce Knowles respectively.

Giorgio Armani has no doubt found great success in his perfume line and is reaching great heights in the fragrance market, just like any of his other ventures.